Our Approach

Our main priority is always accuracy and quality

We test all technical innovations rigorously prior to wider use

We take a 100% human-in-the-loop approach to all AI tools

We use enterprise-grade security for all AI tools

We are embedding sector-specific solutions into our workflows

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Value & Access

  • GenAI to support GVD development

  • GenAI for insight gathering and HTA strategy

  • Automated redactions of confidential information

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Evidence Development

  • AI-integrated SLR platform using AI-assisted record screening and data extraction

  • Methodologically robust bespoke web application for Delphi panels

  • AI-assisted programming

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Medical Communications

  • GenAI to support plain language summary generation
  • GenAI for conference coverage and insights
  • AI-assisted advisory boards
  • Real-time publication alerts
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AI Principles

At Costello Medical, we ensure any AI tools we use or AI-supported projects we work on are:

Purposeful
  • We use AI to support and further our mission to deliver meaningful and outstanding contributions across the healthcare sector
  • We ensure any solutions enhance our efficiency and capabilities, mindful of their potential environmental and sustainability impacts
  • We deploy these tools in a way that prioritises human creativity, agency and judgement
Trusted
  • We rigorously assess AI systems before use to maintain the safeguarding of our client’s confidential data
  • We only approve AI systems where they meet our strict requirements for enterprise-grade security
  • We will never use client data to train an AI model where that model could be accessed by third parties
Accountable
  • We require employees to complete bespoke training before launching any newly approved AI tools
  • We recognise that AI-generated content is susceptible to bias, mistakes and misinformation, so maintain a 100% human-in-the-loop approach to ensure that AI-assisted outputs maintain the high quality we are known for
  • We agree any significant AI use up-front with our clients, and create transparent processes that can be fully explained, including limitations and risks

View our latest work

  • Poster ISPOR International 2025
  • Jun 2025

Data Extraction in Literature Reviews Using an Artificial Intelligence Model: Prompt Development and Testing

  • Evidence Development
  • Literature Reviews
  • Technical Innovation
  • Article
  • Mar 2025

Innovating Literature Reviews with AI: Our Approach

  • Literature Reviews
  • Technical Innovation
  • Article
  • Mar 2025

AI in Literature Reviews: Maximising Benefits, Reducing Harms

  • Literature Reviews
  • Technical Innovation
  • Poster ISPOR Europe 2024
  • Nov 2024

Developing and Testing AI-Generated PICOS Summaries to Aid in Literature Reviews

  • Evidence Development
  • Literature Reviews
  • Technical Innovation
  • Article
  • Aug 2024

The Recipe for Value Dossier Success: Should GenAI Be Added to the Mix?

  • Technical Innovation
  • Value & Access

Looking for something specific? Search our articles and publications here.

For more information on our Technical Innovation and AI services or to request a quote, please contact Helen Chambers

Get In Touch

Contact Helen Chambers
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